Frequently asked questions
Frequently asked questions
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Q: Why choose Static Clings over standard stickers?
Q: Why choose Static Clings over standard stickers?
A: Standard stickers are considered vandalism and result in Fixed Penalty Notices (FPNs) that haunt brand PR. Clings use static electricity or low tack vinyl, leave zero residue, and allow us to argue "no permanent damage," effectively de-escalating legal risks.
Q: Is the "in-person" view the most important metric?
Q: Is the "in-person" view the most important metric?
A: It depends on the goal. Local campaigns thrive on physical footfall, but global brand awareness is built in the digital afterlife. Images that successfully bridge the gap between urban context and brand identity can gain exponential momentum across digital platforms. We tailor each campaign to fit that need.
Q: How do you handle London's strict 2026 enforcement?
Q: How do you handle London's strict 2026 enforcement?
A: We use a "Ghost Execution" model. We operate at dawn, capture the imagery when the light is right and the footflow is at its peak, and perform a "cleanup" service within hours following the campaign wrap so the evidence is gone before councils can react.
Q: Why a Metro Ghost agent instead of a standard distributor?
Q: Why a Metro Ghost agent instead of a standard distributor?
A: Traditional distributors are incentivized by volume, not value. They aren't rewarded for strategic placement, demographic targeting, or mitigating legal risk. Metro Ghost agents approach distribution through the lens of a photographer. Every placement is treated as a curated asset designed to meet the brief in person and on camera. By combining strategic placement with a creator’s eye, we ensure the right audience sees the campaign in the best possible light.
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